MY CURRENT HATS
Creative comms consultant
Sydney, Gold Coast, Brisbane
I work with artists and institutions to turn radiant ideas into stories, programs, and events. I do this through the interconnected canals of marketing/PR, writing, editing, project managing, creative producing, digital campaigning, and curating.
Over the course of twelve years, I’ve held full-time roles in galleries, government, start-ups, and creative agencies in Brisbane, the Gold Coast, and Sydney. As a writer, I generate interviews, essays, and reviews for exhibitions, publications, and educational bodies. I also work with artists to write and copyedit artist statements, exhibition rationales and project grants. As an arts manager and marketer, I collaborate with artists, designers, arts bodies, and institutions on exhibitions, festivals, open-studio events, art tours, and industry events.
As a comms consultant, I’ve worked with national and international agencies on marketing and programming content that fosters excellence in art, design, cultural tourism and technology. I hold a BA Honours (First Class) & BCA from Griffith University (Majors: Creative Writing & Contemporary Art/Minors: Public Relations & Journalism). For a breakdown, go here.
STATION represents a broad group of established and emerging Australian and international artists—across two galleries in Melbourne and Sydney.
Established in 2011 in Melbourne, the gallery is dedicated to presenting a diverse, conceptually-driven exhibition program, with the aim of fostering rigorous and critically-engaged contemporary art practices. I joined STATION in August 2019, and a month later we opened the second gallery space in Sydney to coincide with the week of Sydney Contemporary Art Fair. This expansion was motivated by a desire to offer new opportunities for artists to be positioned within a broader national and international dialogue, and for the gallery to build new relationships and audiences. Although both spaces are architecturally distinct, they act as both counterpoint and complement to each other.
STATION | Sydney ~Suite 201, 20 Bayswater Road, Potts Point
Wednesday —Saturday 10.00am — 6.00pm
STATION | Melbourne ~ 9 Ellis Street, South Yarra
Tuesday — Friday 10.00am — 5.00pm | Saturday 10.00am — 4.00pm
Producer and Host
MIGHT DELETE LATER
Running Dog + Verge Gallery
MIGHT DELETE LATER was organised by Running Dog contributor Mariam Arcilla, and brought together Sophie Penkethman-Young, Emma O’Neill and Danielle Karlikoff to discuss art world habits, online personas and algorithms in an Instagram era. The panel will explore how contemporary art is digested and refreshed through social media feeds, and will involve personal reflections and forecasts by digital marketers, writers and artists.
Digital Media Coordinator and Copywriting Lead
Museum of Brisbane
I began my role at the Museum of Brisbane as the Copywriting Lead for the BRISBANE ART DESIGN (BAD) festival (10 May – 26 May 2019), before merging into the Digital Media Coordinator role at the Museum. My core tasks include conducting interviews with artists and designers and editing bios and statements for online and hardcopy publications; writing and editing media releases, eDMs, and exhibition rationales; generating and advising on copy and multimedia assets for digital platforms, including websites and social media; and contributing to promotional materials, advertising collateral, and stakeholder messaging for targeted audiences.
SHIRLOW STREET STUDIOS launch, Sydney
Established by Art Incubator, SHIRLOW STREET STUDIOS is a new creative workspace facility that provides studio spaces and resources for established and emerging Sydney artists. To celebrate its official launch in May 2019, Art Incubator (Teresa Biet) and I worked together to manage a launch + open studios day program, which included studio tours and meet & greets to provide the public with a rare insight into the multifaceted practices of the resident artists. View open studios day images or read our Media Release for more information.
From 2016-2019, I wrote and edited multimedia content for various Uber and Uber Eats platforms across Australia and New Zealand, primarily online (emails, blog posts, Uber.com.au, e-blasts, social channels, apps) and offline (OOH advertising, radio/TV scripts, campaign shoots, product launches). During this time, I also produced national campaigns, photoshoots, and an educational video series films, distributed widely through websites, mainstream TV, social media and video forums. I work closely with Brand & Campaigns, Social & Content, MCoE, Corporate Communications, Growth Marketing, and Legal, to help significantly improve engagement and communications between riders, driver-partners, local businesses, and food consumers. Working within multiple roles gave me the capacity to execute tasks in a highly-adaptable and fast-paced environment.
PRIZE NO PRIZE
THE WALLS ART SPACE
Held every December (from 2016-2018) at THE WALLS, Prize No Prize was an exhibition series premised on shared glory. Featuring emerging experimental artists across Australia, the show is a group-crown alternative to the head-churning, nail-biting process of art prize vying. Serving as guest curator for this annual series, I’ve presented artists who work across video, performance, painting, industrial design, installation, sculpture and photography. Prize No Prize artists have included: Sophie Penkethman-Young, Hailey Atkins, Parallel Park, Sonia York-Pryce, Bridie Gillman, Janis Clarke and Tessa Bergan & Adrienne Kenafake.
Producer / Host
INSTITUTE OF MODERN ART
In this multi-sensorial project for the IMA (2017), I collaborated with musicians Michelle Xen, Shane Rudken, and Skullgrabber; artists Bianca Mavrick and David Spooner; and writers Danni Zuvela and Emily McGuire, to produce temporal and take-home works themed around the act of ‘skirting around’ artform conventions.
LIQUID ARCHITECTURE / FIRSTDRAFT
Curated by Liquid Architecture (Dani Zuvela and Joel Stern), the two-night program in 2016 featured evocative performances and words summoned by Andrew Harper Sarah Byrne Emma Ramsay Matthew P. Hopkins, Geoffrey Gartner, and myself. Rationale here.
Co-founder / Director
RABBIT & COCOON
(now MIAMI MARKETTA)
Rabbit & Cocoon was a creative precinct founded in 2011 by Emma Milikins, Jolie Hertzberg, and myself. Through a philanthropic partnership, we transformed fourteen disused spaces into coworking offices, design labs, art studios, a multi-event space, radio station, cafe and community spaces. A core outlet of the program is the establishment of the Miami Marketta, which today remains a dynamic hub for artists, entrepreneurs, and small business owners.
Co-founder, Gallery Director, Curator
I established 19 KAREN in 2008 in partnership with Terri Lew, and was the Gallery Director until 2010. During this time, I programmed exhibitions, publications, talks, networking nights, and mentorships between emerging and established artists from Australia and abroad. Artists I’ve curated into shows include Laura Jones, Michael Candy, Jenny Orchard, Archie Moore, Justin Williams, Jemima Wyman, Sue Dodd, Alasdair Macintyre, Ghost Patrol, Hannah Smith, and Daniel McKewen.
Co-founder / Curator
Tinygold was an artist-run project founded by myself and Megan Cope in 2006 to profile South East Qld art school graduates and unrepresented artists. Our grassroots project expanded to a professional development program of talks, industry consultations, fashion shows, mentorships, and publications. Our curated shows featured Anna McMahon, Andre Piguét, Alice Lang, Alex Chomicz, Svenja Kratz, Nicholas Chalmers, Tal Fitzpatrick, Sam Smith, and more.
George Petelin Gallery,
Located in Southport, Gold Coast, George Petelin Gallery was a commercial gallery dedicated to displaying the most exciting creative art by a range of artists whose contribution will live on in the history of Australian art. Each exhibition aimed to present a balance of challenging ideas and breathtaking accomplishment. Artists featured in George Petelin Gallery’s curatorial program included Richard Bell, Sydney Ball, Gordon Hookey, Jenny Watson, Peter Alwast, Giles Ryder, Matthew Johnson, Vernon Ah Kee, Jennifer Herd, Vivienne Binns.
As the Gallery Assistant at George Petelin Gallery from May 2006-May 2008, my role was to assist the Director in coordinating exhibitions, managing sales, and liaising with represented and guest artists. I also wrote media releases and exhibition rationales, organised artists interviews, and handled daily gallery operations, including artwork loans, deliveries, installations, and artwork file-keeping.
George Petelin has over forty years of experience as an Academic specialising in contemporary art and as an Art Critic, having written for the Australian and the Courier Mail and served as president of the Australian Section of Association Internationale des Critiques d’Art.